From our blog
2 Social Platforms to Consider Afresh
As we said in our last blog, social media is ever-evolving, so today we highlight a newcomer to social media, TikTok, as well as an expansion in services from an old favourite, WhatsApp: TikTok:The widely used and increasingly popular site is gaining more attention....
3 New Things to Do on Social
Overwhelmed with the way social media continually changes and expands? In this blog, we will share a short summary of the key players in South Africa and the features they have recently added with which you may want to engage. Create a Facebook group: This social...
Leveraging the “Messy Middle”
Exposure surrounds the purchase decision-making process. Google defines exposure as “...the sum total of all the advertising emanating from a category that you’ve seen or heard...is not a stage, or a phase or a step. It’s an always on, constantly changing...
Identifying the “Messy Middle”
Over time, we’ve evolved in terms of how we’ve used technology to assist us with our buying decisions. The attributes we used to use to narrow down the range of brands we consider has changed. We don’t want any ‘product name’, we want the one that best meets our...
Welcome to the “Messy Middle”
Gone are the days of receiving a call, a price is agreed and a sale made. Yet so many salespeople are still living as if this is the case. To stand out, to be remarkable, we have to get comfortable in what Google’s terming the ‘messy middle’. They define it as...
Social Media Trends: Part Five: How Our Brands Impact The World They Work In Matters More Than Ever
Trend Five: How Our Brands Impact The World They Work In Matters More Than Ever “Modern brand building is clearly changing as organizations adapt to the socially conscious mindsets and expectations of younger, more diverse generational cohorts like Gen Z.” said...
Social Media Trends: Part Four – Passive Content Consumption Still Counts
Trend Four: Passive Content Consumption Still Counts “2020 data shows that the average Facebook user has only shared one post in the last 30 days. Just one. And yet many brands still desperately try to latch onto memes and viral moments in pursuit of a few extra...
Social Media Trends: Part Three – Join The Conversation And Build Customer Loyalty
Trend Three: Join The Conversation And Build Customer Loyalty Social media keeps us in touch with our most loyal customers, those who have sought us out and added us to their feeds. Our posts appear amongst the photos from a friend’s wedding or a family member’s...
Social Media Trends: Part Two: Listen And Adapt
Trend Two: Listen and Adapt “The authentic voice of the consumer is being expressed now unlike any other time in history; it’s stronger than it ever has been. The brands that are capable of listening, and shaping their messages in a way that is cognizant of that...
Social Media Trends: Part One – Build The Sales Funnel, Social Is Only One Piece
Hubspot (a leading developer and marketer of software products for inbound marketing, sales, and customer service) recently released their Social Trends for 2021 and they align with much of what we have seen happening locally. Over the next few weeks, we'll share one...