Be proactive and shape your brand’s reviews

Be proactive and shape your brand’s reviews

A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
Why I Review Books

Why I Review Books

NetGalley, a service to promote and publicize forthcoming titles to readers of influence, launched #reviewathon this month and this encouraged me to pause and observe why I review books. NetGalley is an incredible platform that is designed to promote authors and their...
Book Review: Juliet’s School of Possibilities by Laura Vanderkam

Book Review: Juliet’s School of Possibilities by Laura Vanderkam

Understanding the power of prioritising is a world where a quick response is the order of the day can seem both challenging and counter intuitive. Many of the books dealing with the issue are detailed and for some could be overwhelming. This fable keeps it simple. If...
Book Review: Design Thinking At Work by David Dunne

Book Review: Design Thinking At Work by David Dunne

The focus is on making design thinking work in large organisations. What is design thinking? The author describes it as, “…an integrated and disciplined innovation process that builds creative insight from deep knowledge.” “The idea is to think carefully about the...