We’re rethinking the spaces we live in

We’re rethinking the spaces we live in

Recent research, by Google, indicates we are rethinking the spaces we live in. It’s not surprising that with the time most of us have had to spend in our homes, many of us are rethinking what we’d like to have around us. We’ve moved from spending a few hours a...
Sales and Marketing Systems are worth your attention

Sales and Marketing Systems are worth your attention

We thoroughly enjoyed, “Leap: How to Thrive in a World Where Everything Can Be Copied” by Howard Yu. (You can find our review here). Recently on Howard’s blog, we were intrigued! This paragraph in particular caught our attention: “Similarly, if you...
Book Review: What is Strategy? by Joan Magretta

Book Review: What is Strategy? by Joan Magretta

I just loved the idea of communicating with the business audience using an easy-to-understand graphic format. Capturing the intangibles of business is certainly challenging and I found the illustrations to be a great framework for the reader to better understand what...
Book Review: The Infinite Game by Simon Sinek

Book Review: The Infinite Game by Simon Sinek

This is a paradigm that really resonates with me. Perhaps the timing has something to do with it, as I read this book during the COVID-19 pandemic and feel that the impact of a finite mindset versus the infinite (or legacy) mindset is becoming increasingly obvious to...
Be proactive and shape your brand’s reviews

Be proactive and shape your brand’s reviews

A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...