Know you need to make a change
but not sure what to do?
You know where you’d like to go but you aren’t sure how to get there? You receive enquiries but they aren’t the ones you want, or you don’t have enough of them? You have ideas but you don’t know what to do with them?
You want your brand to be the one people see and talk about. You want to make it easy for them to choose you. You want to be remarkable, a Purple Cow. To achieve this, we identify WHO you want to build relationships with and WHAT you need to say to them which makes it easier for them to buy from you.
We will champion the customer-focused perspective and be catalysts for the change that moves your business in the direction of your vision.
We believe in the power of effective and strategic marketing to contribute to your business’ success. We are ready to lead change in your business and to create your remarkable brand story to attract the right leads.
We would love to work alongside you and share how strategic marketing can change your business for the better.
Why do you need to be a purple cow?
“It’s almost impossible to spread your word directly. Too expensive, too slow. To find individuals, interrupt them, and enroll them, one by one … it’s a daunting task. The alternative is to intentionally create a product or service that people decide is worth talking about. I call this a Purple Cow. It’s worth noting that whether something is remarkable isn’t up to you, the creator. You can do your best, but the final decision is up to your user, not you. If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversations move your mission forward, then others will engage with your idea and the process continues.”
-Seth Godin, This is Marketing
Purple cows make our lives easier. These remarkable brands are ones we buy from without a second thought as we know exactly what we are getting. We are happy to refer others to them because they’ve added value to our lives. They are trustworthy because of their authenticity and consistency.
We admire these brands, they are the ones we use as a point of reference. They have actively worked at brand building and continue to do so to stay ahead, to stand out. The recognition they now enjoy has taken years to create. It has been actively worked at, it’s taken time and money but it’s been worth it.
We love creating, and caring for, remarkable brands
Remarkable brands are assets. They create an emotional connection with their target audiences giving the business the upper hand when a buying decision is made.
Remarkable brands deliver what they promise. There is no smoke, no mirrors! Brand leaders search for imaginative insights to guide their brand development to stay relevant and leading.
Remarkable brands work to a plan. Brand leaders conceptualise the marketing strategy and identify tactics with measurable objectives. They action, measure, learn and adapt.
Remarkable brands are built over time. There are no magic wands or crystal balls. There are no short cuts, no quick fix! Brand leaders invest in building brands and then they reap the rewards.
We’d love to chat to you!
We would love to work alongside you and share how strategic marketing can change your business for the better. Get in touch and we can take from there.
From our blog
The messages curated and shared by a brand have, historically, been perceived as the brand story with its loci of control being within the organisation. Customer feedback has been taken in by an organisation and managed. However, with the addition of the digital space...
Often, when we begin the journey of marketing a brand, the logo is where clients want to start. Looming large on signs or shining out from their screens, once clients realise they are looking to make a change in the way they are seen in the marketplace, they want to...
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