Know you need to make a change
but not sure what to do?
You know where you’d like to go but you aren’t sure how to get there? You receive enquiries but they aren’t the ones you want, or you don’t have enough of them? You have ideas but you don’t know what to do with them?
You want your brand to be the one people see and talk about. You want to make it easy for them to choose you. You want to be remarkable, a Purple Cow. To achieve this, we identify WHO you want to build relationships with and WHAT you need to say to them which makes it easier for them to buy from you.
We will champion the customer-focused perspective and be catalysts for the change that moves your business in the direction of your vision.
We believe in the power of effective and strategic marketing to contribute to your business’ success. We are ready to lead change in your business and to create your remarkable brand story to attract the right leads.
We would love to work alongside you and share how strategic marketing can change your business for the better.
“When growing a young business, resources are committed to technical aspects of customers, personnel and services while brand building and marketing can easily be put on the back-burner. The Purple Mookiting team listened to our message and got to know us, before creating a people-centric measurable plan covering both internal team marketing and community engagement. What a valuable partnership it has become through understanding us and the people in the circle.”
– Allison Deysel,
Pietermaritzburg Eye Hospital Manager
Why do you need to be a purple cow?
“It’s almost impossible to spread your word directly. Too expensive, too slow. To find individuals, interrupt them, and enroll them, one by one … it’s a daunting task. The alternative is to intentionally create a product or service that people decide is worth talking about. I call this a Purple Cow. It’s worth noting that whether something is remarkable isn’t up to you, the creator. You can do your best, but the final decision is up to your user, not you. If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversations move your mission forward, then others will engage with your idea and the process continues.”
-Seth Godin, This is Marketing
Purple cows make our lives easier. These remarkable brands are ones we buy from without a second thought as we know exactly what we are getting. We are happy to refer others to them because they’ve added value to our lives. They are trustworthy because of their authenticity and consistency.
We admire these brands, they are the ones we use as a point of reference. They have actively worked at brand building and continue to do so to stay ahead, to stand out. The recognition they now enjoy has taken years to create. It has been actively worked at, it’s taken time and money but it’s been worth it.
We love creating, and caring for, remarkable brands
Remarkable brands are assets. They create an emotional connection with their target audiences giving the business the upper hand when a buying decision is made.
Remarkable brands deliver what they promise. There is no smoke, no mirrors! Brand leaders search for imaginative insights to guide their brand development to stay relevant and leading.
Remarkable brands work to a plan. Brand leaders conceptualise the marketing strategy and identify tactics with measurable objectives. They action, measure, learn and adapt.
Remarkable brands are built over time. There are no magic wands or crystal balls. There are no short cuts, no quick fix! Brand leaders invest in building brands and then they reap the rewards.
“After 25 years steering CHC Catering and Calderwood Hall in the right direction and keeping up with the latest trends, we couldn’t cope without our team. So if it’s commitment, honesty and loyalty you want from an amazing marketing team, Purple Power is the way to go!”
-Wade Coetzer
Calderwood Hall and CHC Catering Owner
“Purple Mookiting have been an integral part of the PADCA team for many years. Their knowledge in the area of care of the
older person and, in particular, their understanding of the PADCA ethos has allowed a clear unambiguous conversation with
our community. Their detailed research has supplied critical information which has helped guide our strategic plans.
You could not ask for a better partner.”
-Trevor Clowes
PADCA CEO
We’d love to chat to you!
We would love to work alongside you and share how strategic marketing can change your business for the better. Get in touch and we can take from there.
From our blog
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https://youtu.be/EwIjY4urcHM The start of a new year is a wonderful time to take a moment and review your marketing. Everything from your visuals to your website, your words, and your platforms. When you are reviewing them, remember to have an “outside-in”...
Are you ready for Gen Alpha?
Does your brand interact with “Gen Alpha”? This is the first generation to be born in a fully digital world and is set to be the largest in history. Right now, however, they are under the age of twelve. They will become teenagers in 2023 and are sure to continue to...
Measure it to leverage it!
When you’ve invested time and energy in creating and sending out content (learn more about that here) don’t miss out on seeing how it’s received. Tapping into the statistics can be really rewarding and helpful in shaping your future content. Sending campaigns through...