Why do you need to be a purple cow?
If you can create remarkable products, people will talk about them. If that happens, the word will spread and your sales will grow. That explains the success of most every fast-growing company of the last ten years.
-Seth Godin, The Purple Cow
We admire these brands, they are the ones we use as a point of reference. They have actively worked at brand building and continue to do so to stay ahead, to stand out. The recognition they now enjoy has taken years to create. It has been actively worked at, it’s taken time and money but it’s been worth it.
We love creating, and caring for, remarkable brands
Why Do I Need Purple Mookiting?
Where do we start to create a purple cow?
We start by asking, “What is it you are looking to achieve with your business and what time frame have you set to achieve it?”. We then set to creating a creating a purple cow that will get you there.
To create a remarkable brand, we have to tell your brand’s story. It’s a collaborative effort. We spend time interviewing you, working with you and your team to understand what sets your product or service apart. Each brand exists within a marketplace and, in order to stand out, we have to understand the other players your prospects will consider.
Once we have created your purple cow, we conceptualise the marketing strategy and implement the tactics and activities to make a difference.
Consistently communicating your brand story through a range of media, eg: website, brochure, social media, will establish the target market’s understanding of what you offer and so, will improve the quality and quantity of leads. To achieve this, we collaborate with other experts who are passionate about what they do, e.g.: web designers, signwriters, printers, photographers etc.
As we conceptualise, action, measure and learn, we adjust the marketing strategy, tactics and activities to ensure you are increasingly effective in the marketplace. To offer a better return on your investment, we prioritise our efforts for maximum impact as every initiative requires resources (both financial and human). We leverage our expertise to align your marketing and your business.
We’d love to chat to you!
Prefer to meet? We'd love to spend time with you understanding your business and it's marketing needs. Our first consultation is free, so drop us a note and we'll be in touch!
From our blog
Despite pleas, letters and weeks going by Facebook just won't budge! If you had asked us at the beginning of this rebranding journey which organisation would be the problem, SARS or Nedbank would have topped our list. To our surprise, those were a dream. Instagram...
Is this really what the best networkers do? Perhaps so, the author certainly lives up to his promise of outlining a strategic approach to networking and then lists activities in order to help you along your way. There are many, many aspects to networking outlined in...
22 years on and going strong, we’ve decided to change our name and refresh our corporate image. "The new name, Purple Mookiting, reflects what we do whilst adding more personality and a sense of fun.” commented managing member Karren Hodgkins. “The new look is more...