Put your prospects at the centre
“The Purple Mookiting team listened to our message and got to know us, before creating a people-centric measurable plan covering both internal team marketing and community engagement. What a valuable partnership it has become through understanding us and the people in the circle.”
– Allison Deysel,
Pietermaritzburg Eye Hospital Manager
Turn on your radar
“After 25 years steering CHC Catering and Calderwood Hall in the right direction and keeping up with the latest trends, we couldn’t cope without our team. So if it’s commitment, honesty and loyalty you want from an amazing marketing team, Purple Power is the way to go!”
-Wade Coetzer
Calderwood Hall and CHC Catering Owner
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From our blog
It is not always easy to make a change to the product
Perhaps you don't have exclusivity on a product so you may have to look to add value in many other ways. Giving more personal attention to a customer.Having stock on hand when the customer needs it most.Rescheduling orders to cater for a customer’s emergencyTaking a...
It’s about how much value you add. As THEY see it
And that’s so much harder. To create value rather than dropping the price. But its worth the effort.Consider a value added pack, eg: 10 plus 1 - for a limited time. Perhaps the same product. Perhaps a smaller size added. Perhaps a sample of another product to...
The price of the product or service can become a scapegoat for other problems.
Instead of having a good hard look at all the possible reasons for the product or services poor performance, we blame our lack of sales on the uncompetitive price. We should be analysing our particular situation and developing a strategy most appropriate to the...