The start of a new year is a wonderful time to take a moment and review your marketing. Everything from your visuals to your website, your words, and your platforms. 

When you are reviewing them, remember to have an “outside-in” perspective. View them as if you were a prospect or customer. You are the “guide” to your customers’ and prospects’ “hero”, you come alongside them, with your product or service, to help them solve a problem or meet a need. Your marketing should support that. This visual illustrates some of the ways to be a great guide.

Additionally, your marketing needs regular updates, like your phone or computer, especially if it’s digital. Websites need both content and software updates and, if this isn’t what you want to do yourself, engaging with an expert can be hugely beneficial. We work with desdot designs for all our website and graphic work and it is lovely to partner with someone who can bring creativity, skills, enthusiasm, and fresh eyes. Find out more at

We will be chatting more about the outside-in perspective and nurturing your leads and prospects in our presentation on 9 March, find out more