Come to our presentation on

how to be remarkable to your customers

through an effective customer relationship management approach

So you want to increase your connection with customers and increase your sales conversion rate? But you don’t know where to start.  When the volume of enquiries was low and sources of enquiries were few, we could recall all the detail related to the person. But gone are the days of receiving a call, a price is agreed and a sale made.  

Research confirms that implementing a Customer Relationship Management (CRM) system results in up to a 41% increase in sales*. Admin work is reduced, accurate details of the enquiry are captured automatically and so regular communication, tracking of which marketing efforts are working, reminders for follow-ups and report generation for trend spotting are all just so much easier.

This presentation is for you if:

  • You’re responsible for managing sales enquiries for the business and converting them to sales and are keen to adopt a more effective approach
  • You have heard other businesses benefiting from Customer Relationship Management systems and want to understand what this approach has to offer and determine if it can do the same for your business
  • You’d like to apply for marketing roles and a prerequisite to being considered as a candidate is the ability to understand and use a CRM system

Our objective is for you to understand the need for a remarkable Customer Relationship Management system and how it will impact on how to improve your product, know your leads and customers better and convert more enquiries to sales.

In this presentation, 

  • We will describe the paradigm of customer relationship management and the lifetime value of each customer 
  • We will explain what a customer relationship management system is and how to evaluate the options in the marketplace

Venue: Fernleigh Conference Centre, 17 Fernbank Rd, Prestbury, Pietermaritzburg
Date: Thursday, 9 March 2023
Time: 10 am to 1 pm
Price: R350 per delegate in-person including a light tea OR R275 ($15) per delegate via Zoom
Booking essential – fill in the form below

Your Presenters

Karren and Kelly Hodgkins, brand strategists at Purple Mookiting, will share the wisdom and experience gained from over 40 years in the marketing industry working for corporates and small businesses. They are passionate about making change for the better through strategic marketing, leveraging all the new tools when they become available to make a remarkable impact. 

Customer relationship management has always been an essential part of effective, strategic marketing. As these cloud-based systems have come to the fore, we have engaged with them, created strategies for them and implemented these strategies for a broad range of markets. We have taught several students the basics in person and this platform allows us to teach you, wherever you are in the world! We want your customer relationship management system to have a remarkable impact on your business. 

Our Hosts

Fernleigh has a variety of spaces – indoor and outdoor – which are perfect for hosting a baby shower, conference, high tea, anniversary party – in fact any event for which you need a welcoming, private location!

Find out more here.

Our Media Sponsor

Senior Living is a full colour, A5, niche market publication that is distributed free of charge every second month to various retirement homes and villages, bowling clubs, libraries, etc.

Our magazines provide information on benefits and special offers available to senior citizens (pre- and post-retirement) by local businesses, including informative entertaining articles.

Originally three different magazines, combined into one during COVID and distributing to Durban, Highway, Pietermaritzburg and the KZN Midlands.

Click here to read the latest edition.