Exposure surrounds the purchase decision-making process. Google defines exposure as “…the sum total of all the advertising emanating from a category that you’ve seen or heard…is not a stage, or a phase or a step. It’s an always on, constantly...
Over time, we’ve evolved in terms of how we’ve used technology to assist us with our buying decisions. The attributes we used to use to narrow down the range of brands we consider has changed. We don’t want any ‘product name’, we want the one that best meets our...
Gone are the days of receiving a call, a price is agreed and a sale made. Yet so many salespeople are still living as if this is the case. To stand out, to be remarkable, we have to get comfortable in what Google’s terming the ‘messy middle’. They define it as...
Trend Five: How Our Brands Impact The World They Work In Matters More Than Ever “Modern brand building is clearly changing as organizations adapt to the socially conscious mindsets and expectations of younger, more diverse generational cohorts like Gen Z.” said...
Trend Four: Passive Content Consumption Still Counts “2020 data shows that the average Facebook user has only shared one post in the last 30 days. Just one. And yet many brands still desperately try to latch onto memes and viral moments in pursuit of a few extra...
Trend Three: Join The Conversation And Build Customer Loyalty Social media keeps us in touch with our most loyal customers, those who have sought us out and added us to their feeds. Our posts appear amongst the photos from a friend’s wedding or a family member’s...
