Four Ways Videos Can Build Your Brand

Four Ways Videos Can Build Your Brand

Videos are becoming the go-to tool for brands to reach NEW audiences. Their inclusion can happen across multiple communication channels and with a variety of objectives. For example: When you include a video on your website landing page, it has shown to increase...
Consumers Prefer Buying From Brands “Doing Good”

Consumers Prefer Buying From Brands “Doing Good”

Recent research, by Google, indicates “doing good” and “being helpful” are two measures of a brand now being used when consumers are making purchasing decisions. The COVID-19 pandemic has placed a spotlight on how businesses engage with the world around them and have...
Change takes endurance: how to keep your consumers engaged

Change takes endurance: how to keep your consumers engaged

Recent research, by Google, indicates COVID-19 lockdown created a platform for us to engage with our health. It allowed people who stayed home to exercise more. Health professionals have drawn attention to why our overall health matters and how getting into a healthy...
We’re seeking simple pleasures in the garden and beyond

We’re seeking simple pleasures in the garden and beyond

Recent research, by Google, indicates we’re seeking simple pleasures in the garden and beyond. With additional time at home, COVID-19 has pushed many of us to explore new interests. We have needed to find different ways to source answers to our questions as attending...
We’re rethinking the spaces we live in

We’re rethinking the spaces we live in

Recent research, by Google, indicates we are rethinking the spaces we live in. It’s not surprising that with the time most of us have had to spend in our homes, many of us are rethinking what we’d like to have around us. We’ve moved from spending a few hours a...
Increased online shopping equals higher consumer demands

Increased online shopping equals higher consumer demands

Recent research, by Google and Salesforce, indicates that COVID-19 has accelerated the trend to shop online. While access to physical shops has been restored, the habit of shopping in-person has been broken and consumers are seeing the benefits of online shopping....