From our blog
Ask, don’t guess: creating content for subscribers
With your database of contacts all prepared (if you missed it, read our last blog post about how to create a database here) you can now focus on creating interesting and engaging content to send out to your audience. When determining what to include in the...
Quality Not Quantity: Capturing Your Audience
As we discussed last week, there is a lot of value to creating a bespoke communication channel for your brand. It is a process to set up your own channel but once in place, it becomes far easier to maintain. The first thing you need to consider is the best way to...
Go direct. Strengthen that connection.
In the past week, we saw the Facebook network of applications (Facebook, Instagram, and WhatsApp) crash out for 6-12 hours (depending on where in the world you were). This put the spotlight on a fact that has been worrying for a while: we, the users, can’t control...
Build memories, build brands!
As we explored last week, heritage is not built by being around for many seasons. Nor is it in transactions happening repeatedly. But rather what the brand has come to mean to your customers, especially your brand advocates (those customers who love to talk about the...
Why a positive brand legacy is priceless!
When a brand is described as having a heritage, it highlights how the values and culture of the company have successfully been carried through from one generation (approximately 20-30 years) to the next. It’s a stamp of authenticity indicating that the brand has...
How to create the pull!
Last week we covered why you need to leverage content marketing. So, how do you start with content marketing? Set up channels that are relevant to your audiences. Consider:Are they on social media? If so, which platform? You don’t need to be on every one. Choose the...
Pull, don’t push!
What is content marketing? This buzz phrase continues to be bandied about but isn’t often explained. 82% of marketers* report actively using “it” but what is it for a small business that doesn’t have a hundred people strong marketing department? Simply put, content...
It’s time for brands to step up!
2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
Leveraging the talents of women
Researchers have found that “women possess unique advantages as negotiators, including greater cooperativeness and stronger ethics. But often those strengths are overlooked or severely undervalued.”1 Once again, unconscious gender bias can negatively impact women and...
Address the unconscious gender bias in the customer journey – it’s worth it!
When we think of purchasing products and services, we often underestimate the power women hold in making the decisions. Not just in the product categories that are associated with women but also in those that are less obvious, for example: DIY: 80% of decisions are...