A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
NetGalley, a service to promote and publicize forthcoming titles to readers of influence, launched #reviewathon this month and this encouraged me to pause and observe why I review books. NetGalley is an incredible platform that is designed to promote authors and their...
In a recent experiment, we found that a live video reached double the number of viewers and had twice the number of engagements in comparison to a similar recorded video on the same Facebook page. WOW!! Additionally, a video (even a slideshow, as long as it has motion...
“Hashtag” …”#” …”tagging”…”trending”…these are terms bandied about in marketing and on social media regularly! I have found many people don’t understand what hashtagging is, how to use it and why it can be so...
The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...
