So you have connected with the prospect and you are at the point on the sales journey where they’ve confirmed they have all the information they need, they don’t need anything more from you at this time. And yet you haven’t made a sale. At this...
Brand stories only resonate when they are placed in front of the right audience. No matter how good your brand story is, you can’t sell a beef fillet steak to a vegetarian. Clarifying who you are targeting allows you to curate your message so that when they have...
Recent research, by Google, indicates we are rethinking the spaces we live in. It’s not surprising that with the time most of us have had to spend in our homes, many of us are rethinking what we’d like to have around us. We’ve moved from spending a few hours a...
A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Genevieve Michau, our dancing brand strategist, shares in this article two reasons we should give dancing a whirl: There is much focus on living a healthy lifestyle, with...
As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Allison Deysel, Hospital Manager of Pietermaritzburg Eye Hospital, shares in this article why it’s worth investing in your eyes: Microchiroptera (insect-eating bat of...
