A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Genevieve Michau, our dancing brand strategist, shares in this article two reasons we should give dancing a whirl: There is much focus on living a healthy lifestyle, with...
As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Allison Deysel, Hospital Manager of Pietermaritzburg Eye Hospital, shares in this article why it’s worth investing in your eyes: Microchiroptera (insect-eating bat of...
As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Bryce Jackson, our biokineticist, keeps the Purple Mookiting team MOOving. Here is his article on overcoming the common stumbling blocks to exercise to get us back to doing...
PADCA, a non-profit organisation who improves the quality of life of seniors, is a remarkable organization with whom we are proud to work. We are excited to raise awareness for the needs of seniors through the #GoBlue Campaign. Reducing loneliness is one of these...
Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
