Be proactive and shape your brand’s reviews

Be proactive and shape your brand’s reviews

A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
Two reasons why you should give dancing a whirl!

Two reasons why you should give dancing a whirl!

As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Genevieve Michau, our dancing brand strategist, shares in this article two reasons we should give dancing a whirl: There is much focus on living a healthy lifestyle, with...
Invest in your eyes, you’re worth it!

Invest in your eyes, you’re worth it!

As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Allison Deysel, Hospital Manager of Pietermaritzburg Eye Hospital, shares in this article why it’s worth investing in your eyes: Microchiroptera (insect-eating bat of...
Reviews Matter – Here’s Why!

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...