Book Review: Leap by Howard Yu

Book Review: Leap by Howard Yu

I thoroughly enjoyed this book. I didn’t want to skip a thought. I really appreciated the depth of the case studies as they provided me with so many examples; from different periods of time, different geographic locations and different industries in different...
Book Review: Engagement Fundraising by Greg Warner

Book Review: Engagement Fundraising by Greg Warner

A marketing approach to fundraising. YES! As a marketing strategist who consults to NPOs in my region, I was encouraged to see that a marketing approach together with the use of the supporting technologies, is being promoted as the way forward for fund-raising. It...
4 reasons Social Media are now mainstream!

4 reasons Social Media are now mainstream!

Facebook, Twitter, Instagram and many other social media platforms have woven their way into our society and into people’s daily habits. Often I encounter those in business who exclaim, at the mention of social media, “I don’t have time for Facebook”...