It’s time for brands to step up!
2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
Address the unconscious gender bias in the customer journey – it’s worth it!
When we think of purchasing products and services, we often underestimate the power women hold in making the decisions. Not just in the product categories that are associated with women but also in those that are less obvious, for example: DIY: 80% of decisions are...
Recognising the unconscious gender bias against women
Recent Google research* highlighted how marketing continues to under-represent women. Men are twice as likely to be featured in advertising campaigns and twice as likely to be able to find what they are looking for when googling for an item. For example, women...
Awareness Makes Change For The Better
Today is Elder Abuse Awareness Day. Each year, organisations that care about our seniors strive to draw attention and increase understanding of elder abuse. This is just one of the millions of awareness campaigns that take place every year. Sometimes one wonders if...