From our blog

Leveraging the talents of women

Leveraging the talents of women

Researchers have found that “women possess unique advantages as negotiators, including greater cooperativeness and stronger ethics. But often those strengths are overlooked or severely undervalued.”1 Once again, unconscious gender bias can negatively impact women and...

Amplify The Voices of Women

Amplify The Voices of Women

As August draws our attention to women and what they have achieved, it is an opportunity for a brand to reflect on how it is communicating the stories of the women in their industries. Whether they are visionaries who have shaped the way we do things, employees who...

Turning Your Customers Into Your Advocates

Turning Your Customers Into Your Advocates

Once you’ve nurtured your lead diligently through the sales funnel and closed the sale, you may think the process is over but it does not have to be. The initial sale can be just the beginning. You can build a relationship with each customer by looking to stay in...

Awareness Makes Change For The Better

Awareness Makes Change For The Better

Today is Elder Abuse Awareness Day. Each year, organisations that care about our seniors strive to draw attention and increase understanding of elder abuse. This is just one of the millions of awareness campaigns that take place every year. Sometimes one wonders if...