From our blog
It’s time for brands to step up!
2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
Leveraging the talents of women
Researchers have found that “women possess unique advantages as negotiators, including greater cooperativeness and stronger ethics. But often those strengths are overlooked or severely undervalued.”1 Once again, unconscious gender bias can negatively impact women and...
Address the unconscious gender bias in the customer journey – it’s worth it!
When we think of purchasing products and services, we often underestimate the power women hold in making the decisions. Not just in the product categories that are associated with women but also in those that are less obvious, for example: DIY: 80% of decisions are...
Amplify The Voices of Women
As August draws our attention to women and what they have achieved, it is an opportunity for a brand to reflect on how it is communicating the stories of the women in their industries. Whether they are visionaries who have shaped the way we do things, employees who...
Recognising the unconscious gender bias against women
Recent Google research* highlighted how marketing continues to under-represent women. Men are twice as likely to be featured in advertising campaigns and twice as likely to be able to find what they are looking for when googling for an item. For example, women...
Turning Your Customers Into Your Advocates
Once you’ve nurtured your lead diligently through the sales funnel and closed the sale, you may think the process is over but it does not have to be. The initial sale can be just the beginning. You can build a relationship with each customer by looking to stay in...
There is Value in Nurturing Your Mid-funnel Sales Prospects
So you have connected with the prospect and you are at the point on the sales journey where they’ve confirmed they have all the information they need, they don’t need anything more from you at this time. And yet you haven't made a sale. At this stage, it’s...
Awareness Makes Change For The Better
Today is Elder Abuse Awareness Day. Each year, organisations that care about our seniors strive to draw attention and increase understanding of elder abuse. This is just one of the millions of awareness campaigns that take place every year. Sometimes one wonders if...
Converting Those Enquiries Who Didn’t Revert To Your First Response
So you processed the details of what your prospect is looking for, reverted with an empathic and guiding response and then...silence. So, you assume that if the prospect wants to proceed, they’ll get in touch. If they don’t, they’ve decided they don’t want to buy...
Successful Sales Prospecting Is A Conversation
Brand stories only resonate when they are placed in front of the right audience. No matter how good your brand story is, you can’t sell a beef fillet steak to a vegetarian. Clarifying who you are targeting allows you to curate your message so that when they have...