Social Media Trends: Part Five: How Our Brands Impact The World They Work In Matters More Than Ever
Trend Five: How Our Brands Impact The World They Work In Matters More Than Ever “Modern brand building is clearly changing as organizations adapt to the socially conscious mindsets and expectations of younger, more diverse generational cohorts like Gen Z.” said...
Social Media Trends: Part Four – Passive Content Consumption Still Counts
Trend Four: Passive Content Consumption Still Counts “2020 data shows that the average Facebook user has only shared one post in the last 30 days. Just one. And yet many brands still desperately try to latch onto memes and viral moments in pursuit of a few extra...
Social Media Trends: Part Three – Join The Conversation And Build Customer Loyalty
Trend Three: Join The Conversation And Build Customer Loyalty Social media keeps us in touch with our most loyal customers, those who have sought us out and added us to their feeds. Our posts appear amongst the photos from a friend’s wedding or a family member’s...
Social Media Trends: Part Two: Listen And Adapt
Trend Two: Listen and Adapt “The authentic voice of the consumer is being expressed now unlike any other time in history; it’s stronger than it ever has been. The brands that are capable of listening, and shaping their messages in a way that is cognizant of that...
Social Media Trends: Part One – Build The Sales Funnel, Social Is Only One Piece
Hubspot (a leading developer and marketer of software products for inbound marketing, sales, and customer service) recently released their Social Trends for 2021 and they align with much of what we have seen happening locally. Over the next few weeks, we’ll...
Four Ways Videos Can Build Your Brand
Videos are becoming the go-to tool for brands to reach NEW audiences. Their inclusion can happen across multiple communication channels and with a variety of objectives. For example: When you include a video on your website landing page, it has shown to increase...
Consumers Prefer Buying From Brands “Doing Good”
Recent research, by Google, indicates “doing good” and “being helpful” are two measures of a brand now being used when consumers are making purchasing decisions. The COVID-19 pandemic has placed a spotlight on how businesses engage with the world around them and have...
Change takes endurance: how to keep your consumers engaged
Recent research, by Google, indicates COVID-19 lockdown created a platform for us to engage with our health. It allowed people who stayed home to exercise more. Health professionals have drawn attention to why our overall health matters and how getting into a healthy...