Videos are becoming the go-to tool for brands to reach NEW audiences. Their inclusion can happen across multiple communication channels and with a variety of objectives. For example:

  • When you include a video on your website landing page, it has shown to increase conversion rates by over 80%. 
  • When sending out brand emails, the mere mention of a video in the subject line helps increase open rates by 19%. 
  • When you post a video on social media it helps create brand awareness. 

Through videos you can:

  • Increase awareness for your brand. Videos draw users to your platforms and so can help increase awareness of your websites and social media pages. 
  • Increase sales. By delivering a multi-sensory experience of your products or services, viewers better understand what makes them remarkable and that is more likely to lead to a sale.
  • Educate viewers and make yourself an authority on your subject. Videos allow you to share your expertise in a way that is easier for viewers to connect with and builds your authority in the marketplace and on Google searches.
  • Collaborate with other leaders in how-to videos or when they use your product or service to build confidence in your brand.

Each of these is a different way to use videos to introduce your brand to new people and build your brand story. Which one can you look to implement today?