Converting Those Enquiries Who Didn’t Revert To Your First Response
So you processed the details of what your prospect is looking for, reverted with an empathic and guiding response and then…silence. So, you assume that if the prospect wants to proceed, they’ll get in touch. If they don’t, they’ve decided they don’t want to buy...
Successful Sales Prospecting Is A Conversation
Brand stories only resonate when they are placed in front of the right audience. No matter how good your brand story is, you can’t sell a beef fillet steak to a vegetarian. Clarifying who you are targeting allows you to curate your message so that when they have...
Four steps to deal positively with negative feedback
As discussed in our last blog, the messages customers create and share have now been described as user-generated content (UGC). UGC could be described as word-of-mouth, amplified. As with traditional word-of-mouth, what’s being said or created isn’t always positive,...
Engage with your customers to share their stories, it’s worth it
The messages curated and shared by a brand have, historically, been perceived as the brand story with its loci of control being within the organisation. Customer feedback has been taken in by an organisation and managed. However, with the addition of the digital space...
Brand Story First. Logo Second.
Often, when we begin the journey of marketing a brand, the logo is where clients want to start. Looming large on signs or shining out from their screens, once clients realise they are looking to make a change in the way they are seen in the marketplace, they want to...
2 Social Platforms to Consider Afresh
As we said in our last blog, social media is ever-evolving, so today we highlight a newcomer to social media, TikTok, as well as an expansion in services from an old favourite, WhatsApp: TikTok:The widely used and increasingly popular site is gaining more attention....
3 New Things to Do on Social
Overwhelmed with the way social media continually changes and expands? In this blog, we will share a short summary of the key players in South Africa and the features they have recently added with which you may want to engage. Create a Facebook group: This social...
Leveraging the “Messy Middle”
Exposure surrounds the purchase decision-making process. Google defines exposure as “…the sum total of all the advertising emanating from a category that you’ve seen or heard…is not a stage, or a phase or a step. It’s an always on, constantly...