Increased online shopping equals higher consumer demands
Recent research, by Google and Salesforce, indicates that COVID-19 has accelerated the trend to shop online. While access to physical shops has been restored, the habit of shopping in-person has been broken and consumers are seeing the benefits of online shopping....
Sales and Marketing Systems are worth your attention
We thoroughly enjoyed, “Leap: How to Thrive in a World Where Everything Can Be Copied” by Howard Yu. (You can find our review here). Recently on Howard’s blog, we were intrigued! This paragraph in particular caught our attention: “Similarly, if you...
Localism is a trend that is here to stay
Recent research, by Google, indicates the localism trend is accelerating. People are paying more attention to where the products and services they choose are sourced from. Localism came into focus as product and service options were, and in some places still are,...
Book Review: What is Strategy? by Joan Magretta
I just loved the idea of communicating with the business audience using an easy-to-understand graphic format. Capturing the intangibles of business is certainly challenging and I found the illustrations to be a great framework for the reader to better understand what...
Book Review: The Infinite Game by Simon Sinek
This is a paradigm that really resonates with me. Perhaps the timing has something to do with it, as I read this book during the COVID-19 pandemic and feel that the impact of a finite mindset versus the infinite (or legacy) mindset is becoming increasingly obvious to...
Book Review: Try Softer by Aundi Kolber
“Dear reader, there are truly times when the best, healthiest, most productive thing we can do is not to try harder, but rather to try softer: to compassionately listen to our needs so we can move through pain—and ultimately life—with more gentleness and resilience.”–...
Book Review: “Anonymous Is A Woman“ by Nina Ansary
Nina Ansary takes Virginia Woolf’s oft quoted statement “Anonymous is a Woman” and writes compellingly about the oppression of women in today’s society, the effects of that oppression and then she highlights 50 women who have failed to be seen in history despite their...Book Review: “Master of One” by Jordan Raynor
Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! This book aligns with other recent business reads that support the notion that we will get more joy, and more happiness, if we stop looking to just keep busy, or allow others to...