From our blog
The market is tight. Sales are dropping, So we need to drop the price. Yes?
Circumstances like these get people talking about the cost of living and how expensive everything is. And that translates into many business peoples’ minds into a notion that the only way they’re going to get ANY business is by offering their market “the best price”....
Customer surveys/questionnaires are a proactive tool that provide insights into the brand experience.
By asking specific questions and then analysing the responses you will see just how you are performing on key elements For example: you are in hospitality and you are looking for the brand story to communicate:that the visitor should anticipate a well - rounded and...
Ideally the customer review (perspective) will echo the brand story
When the customer review (perspective) echoes the brand story crafted by the marketing team, it adds credibility and authenticity.Any differences between the two need to be addressed as quickly as possible. eg: if the product does not live up to its 5 year guarantee,...
Why do we build relationships rather than just complete transactions?
Karren answers why we need connection!
The customer’s perspective of the brand experience trumps anything crafted by the brand.
Savvy brand strategists pay attention to their customer’s point of view and use this perspective to improve the brand story and so too its performance.Customer reviews (found on platforms such as Google and Facebook) are a great resource. While a star rating is a...
Plan To Be Effective. And Say Thank You
To be most effective, put together an activity plan, prioritising the media you plan to contact and the lead times involved. If you are looking for the story to break at a point in time, you can’t release it to a publication with a 2-month lead time at the same time...
Why should you use WhatsApp Business?
https://youtu.be/NTVUJtt9EGA?si=kr2a8ivxzXjuKtqu
When last did you review your marketing material?
https://youtu.be/EwIjY4urcHM The start of a new year is a wonderful time to take a moment and review your marketing. Everything from your visuals to your website, your words, and your platforms. When you are reviewing them, remember to have an “outside-in”...
Are you ready for Gen Alpha?
Does your brand interact with “Gen Alpha”? This is the first generation to be born in a fully digital world and is set to be the largest in history. Right now, however, they are under the age of twelve. They will become teenagers in 2023 and are sure to continue to...
Measure it to leverage it!
When you’ve invested time and energy in creating and sending out content (learn more about that here) don’t miss out on seeing how it’s received. Tapping into the statistics can be really rewarding and helpful in shaping your future content. Sending campaigns through...