To be most effective, put together an activity plan, prioritising the media you plan to contact and the lead times involved.
If you are looking for the story to break at a point in time, you can’t release it to a publication with a 2-month lead time at the same time you release it to one with a two-day lead time, You need to plan to achieve the effect you are looking to achieve.
Remember to say THANK YOU. It may just be a note, but so often we are eager to get the cover the publication offers but forget to thank people for their support or acknowledge a job well done. Stand out from the others by thanking them for coverage and providing feedback to them if at all possible. Be remarkable,