Stop that thumb! – part four
In a recent experiment, we found that a live video reached double the number of viewers and had twice the number of engagements in comparison to a similar recorded video on the same Facebook page. WOW!! Additionally, a video (even a slideshow, as long as it has motion...
For effective tagging, ask these 2 questions – part three
“Hashtag” …”#” …”tagging”…”trending”…these are terms bandied about in marketing and on social media regularly! I have found many people don’t understand what hashtagging is, how to use it and why it can be so...
The power of sharing – part two
The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...
4 ways to engage with your followers – part one
Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...
Book Review: Nine Lies About Work by Marcus Buckingham and Ashley Goodall
This book speaks to me on so many levels: as someone who worked in an International corporate environment for more than 15 years and as someone who has my own business and interacts with privately-owned businesses on a daily basis. These practices make so much sense...
Facebook fights discrimination by restricting advertising profiling
Announced yesterday, Facebook will no longer allow adverts for housing, credit, and employment to be targeted to users based by age, gender and location. Facebook has already been limiting targeting to protect classes such as race, ethnicity, sexual orientation, and...
Book Review: Juliet’s School of Possibilities by Laura Vanderkam
Understanding the power of prioritising is a world where a quick response is the order of the day can seem both challenging and counter intuitive. Many of the books dealing with the issue are detailed and for some could be overwhelming. This fable keeps it simple. If...
Book Review: Design Thinking At Work by David Dunne
The focus is on making design thinking work in large organisations. What is design thinking? The author describes it as, “…an integrated and disciplined innovation process that builds creative insight from deep knowledge.” “The idea is to think carefully about the...