#CPRS: Share Your Pain

#CPRS: Share Your Pain

Like with many chronic conditions, independence is one of the things you tend to lose when you have CRPS. The symptoms are such that doing normal day to day activities are a challenge. It’s a running joke online, you know you have CRPS when you need a nap after a...
#CRPS: Pause In Your Pain

#CRPS: Pause In Your Pain

The sound of my “marimba band” frogs ribbiting. The taste of a milk chocolate enrobed maraschino cherry bursting open. The feel of Teddy’s silky soft German Shepherd fur. The smell of Texie’s snuggles as he snaps his fresh carrots. The sight of a giant purple iris...
#CRPS: Appreciate Your Pain

#CRPS: Appreciate Your Pain

Each November, Complex Regional Pain Syndrome (CRPS) patients and organisations raise awareness. In support of this initiative, I’ll be writing from my experience of the syndrome. When our bodies are functioning normally, pain is an essential part of our healthy...
Be proactive and shape your brand’s reviews

Be proactive and shape your brand’s reviews

A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
Are There Specific Property Requirements For Over 60s?

Are There Specific Property Requirements For Over 60s?

As we continue to celebrate #GoBlue, we will be sharing a few of the campaign articles here. Andrew Line, Principal of Harcourts Hilton, discusses property requirements for over 60s: This is such an interesting question as things should have changed over the...
Two reasons why you should give dancing a whirl!

Two reasons why you should give dancing a whirl!

As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Genevieve Michau, our dancing brand strategist, shares in this article two reasons we should give dancing a whirl: There is much focus on living a healthy lifestyle, with...
Invest in your eyes, you’re worth it!

Invest in your eyes, you’re worth it!

As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Allison Deysel, Hospital Manager of Pietermaritzburg Eye Hospital, shares in this article why it’s worth investing in your eyes: Microchiroptera (insect-eating bat of...
Reviews Matter – Here’s Why!

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...