How to create the pull!
Last week we covered why you need to leverage content marketing. So, how do you start with content marketing? Set up channels that are relevant to your audiences. Consider:Are they on social media? If so, which platform? You don’t need to be on every one. Choose the...
Pull, don’t push!
What is content marketing? This buzz phrase continues to be bandied about but isn’t often explained. 82% of marketers* report actively using “it” but what is it for a small business that doesn’t have a hundred people strong marketing department? Simply put, content...
It’s time for brands to step up!
2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
Leveraging the talents of women
Researchers have found that “women possess unique advantages as negotiators, including greater cooperativeness and stronger ethics. But often those strengths are overlooked or severely undervalued.”1 Once again, unconscious gender bias can negatively impact women and...
Address the unconscious gender bias in the customer journey – it’s worth it!
When we think of purchasing products and services, we often underestimate the power women hold in making the decisions. Not just in the product categories that are associated with women but also in those that are less obvious, for example: DIY: 80% of decisions are...
Amplify The Voices of Women
As August draws our attention to women and what they have achieved, it is an opportunity for a brand to reflect on how it is communicating the stories of the women in their industries. Whether they are visionaries who have shaped the way we do things, employees who...
Recognising the unconscious gender bias against women
Recent Google research* highlighted how marketing continues to under-represent women. Men are twice as likely to be featured in advertising campaigns and twice as likely to be able to find what they are looking for when googling for an item. For example, women...
Turning Your Customers Into Your Advocates
Once you’ve nurtured your lead diligently through the sales funnel and closed the sale, you may think the process is over but it does not have to be. The initial sale can be just the beginning. You can build a relationship with each customer by looking to stay in...