Article on Property Market Trends
This article highlights shifts in the general property trends which will affect our prospects selling a home. Big shift in South Africa’s property market – and sellers need to catch a wake...
Advert on Facebook for Home Based Care Training
Article on new stages of life
This article in Plus50 (National South African Magazine) highlights the change in perceptions around adults later in life and the breaking of...
Are you ready for Gen Alpha?
Does your brand interact with “Gen Alpha”? This is the first generation to be born in a fully digital world and is set to be the largest in history. Right now, however, they are under the age of twelve. They will become teenagers in 2023 and are sure to continue to...
Measure it to leverage it!
When you’ve invested time and energy in creating and sending out content (learn more about that here) don’t miss out on seeing how it’s received. Tapping into the statistics can be really rewarding and helpful in shaping your future content. Sending campaigns through...
Ask, don’t guess: creating content for subscribers
With your database of contacts all prepared (if you missed it, read our last blog post about how to create a database here) you can now focus on creating interesting and engaging content to send out to your audience. When determining what to include in the...
Quality Not Quantity: Capturing Your Audience
As we discussed last week, there is a lot of value to creating a bespoke communication channel for your brand. It is a process to set up your own channel but once in place, it becomes far easier to maintain. The first thing you need to consider is the best way to...
Go direct. Strengthen that connection.
In the past week, we saw the Facebook network of applications (Facebook, Instagram, and WhatsApp) crash out for 6-12 hours (depending on where in the world you were). This put the spotlight on a fact that has been worrying for a while: we, the users, can’t control...