As August draws our attention to women and what they have achieved, it is an opportunity for a brand to reflect on how it is communicating the stories of the women in their industries. Whether they are visionaries who have shaped the way we do things, employees who shine or customers who have experienced positive change, look around you, who can you highlight? Who will motivate others to act? Who will reassure them that they too can do it, and be successful?
United Nations commented “Shirley Chisholm, the first Black US Congresswoman once said: “If they don’t give you a seat at the table, bring a folding chair”. The future is better with women at every table where decisions are being made. Trailblazing women like Shirley Chisholm have been claiming their space and demanding women’s inclusion and equality throughout history, and now it’s on us.”*
By highlighting these inspiring women, you amplify the voices of all women and push back against gender bias. You have the opportunity to change the narrative of who is seen as visionary, innovative, and able to work in your industry or do your job. This shifts perceptions and changes things for the better.