Our Blog
Invest in your eyes, you’re worth it!
As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Allison Deysel, Hospital Manager of Pietermaritzburg Eye Hospital, shares in this article why it's worth investing in your eyes: Microchiroptera (insect-eating bat of KZN)...
#GoBlue: Avoid the 3 common stumbling blocks to exercise and get back to doing what you love!
As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Bryce Jackson, our biokineticist, keeps the Purple Mookiting team MOOving. Here is his article on overcoming the common stumbling blocks to exercise to get us back to doing...
#GoBlue: Reduce loneliness​, connect globally through social media
PADCA, a non-profit organisation who improves the quality of life of seniors, is a remarkable organization with whom we are proud to work. We are excited to raise awareness for the needs of seniors through the #GoBlue Campaign. Reducing loneliness is one of these...
Reviews Matter – Here’s Why!
Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
Why I Review Books
NetGalley, a service to promote and publicize forthcoming titles to readers of influence, launched #reviewathon this month and this encouraged me to pause and observe why I review books. NetGalley is an incredible platform that is designed to promote authors and their...
Stop that thumb! – part four
https://youtu.be/NNs5YjWVIyA In a recent experiment, we found that a live video reached double the number of viewers and had twice the number of engagements in comparison to a similar recorded video on the same Facebook page. WOW!! Additionally, a video (even a...
For effective tagging, ask these 2 questions – part three
"Hashtag" …"#" …"tagging"..."trending"...these are terms bandied about in marketing and on social media regularly! I have found many people don’t understand what hashtagging is, how to use it and why it can be so effective. Correctly applied, hashtagging is a powerful...
The power of sharing – part two
The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...
4 ways to engage with your followers – part one
Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...
Book Review: Nine Lies About Work by Marcus Buckingham and Ashley Goodall
This book speaks to me on so many levels: as someone who worked in an International corporate environment for more than 15 years and as someone who has my own business and interacts with privately-owned businesses on a daily basis. These practices make so much sense...