Gone are the days of receiving a call, a price is agreed and a sale made. Yet so many salespeople are still living as if this is the case. To stand out, to be remarkable, we have to get comfortable in what Google’s terming the ‘messy middle’. They define it as...
Trend Five: How Our Brands Impact The World They Work In Matters More Than Ever “Modern brand building is clearly changing as organizations adapt to the socially conscious mindsets and expectations of younger, more diverse generational cohorts like Gen Z.” said...
Trend Four: Passive Content Consumption Still Counts “2020 data shows that the average Facebook user has only shared one post in the last 30 days. Just one. And yet many brands still desperately try to latch onto memes and viral moments in pursuit of a few extra...
Trend Three: Join The Conversation And Build Customer Loyalty Social media keeps us in touch with our most loyal customers, those who have sought us out and added us to their feeds. Our posts appear amongst the photos from a friend’s wedding or a family member’s...
Trend Two: Listen and Adapt “The authentic voice of the consumer is being expressed now unlike any other time in history; it’s stronger than it ever has been. The brands that are capable of listening, and shaping their messages in a way that is cognizant of that...
Hubspot (a leading developer and marketer of software products for inbound marketing, sales, and customer service) recently released their Social Trends for 2021 and they align with much of what we have seen happening locally. Over the next few weeks, we’ll...
