Consumers Prefer Buying From Brands “Doing Good”
Recent research, by Google, indicates “doing good” and “being helpful” are two measures of a brand now being used when consumers are making purchasing decisions. The COVID-19 pandemic has placed a spotlight on how businesses engage with the world around them and have...
Change takes endurance: how to keep your consumers engaged
Recent research, by Google, indicates COVID-19 lockdown created a platform for us to engage with our health. It allowed people who stayed home to exercise more. Health professionals have drawn attention to why our overall health matters and how getting into a healthy...
We’re seeking simple pleasures in the garden and beyond
Recent research, by Google, indicates we’re seeking simple pleasures in the garden and beyond. With additional time at home, COVID-19 has pushed many of us to explore new interests. We have needed to find different ways to source answers to our questions as attending...
We’re rethinking the spaces we live in
Recent research, by Google, indicates we are rethinking the spaces we live in. It’s not surprising that with the time most of us have had to spend in our homes, many of us are rethinking what we’d like to have around us. We’ve moved from spending a few hours a...