Stop that thumb! – part four

Stop that thumb! – part four

In a recent experiment, we found that a live video reached double the number of viewers and had twice the number of engagements in comparison to a similar recorded video on the same Facebook page. WOW!! Additionally, a video (even a slideshow, as long as it has motion...
The power of sharing – part two

The power of sharing – part two

The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...
Book Review: Leap by Howard Yu

Book Review: Leap by Howard Yu

I thoroughly enjoyed this book. I didn’t want to skip a thought. I really appreciated the depth of the case studies as they provided me with so many examples; from different periods of time, different geographic locations and different industries in different...
Book Review: Engagement Fundraising by Greg Warner

Book Review: Engagement Fundraising by Greg Warner

A marketing approach to fundraising. YES! As a marketing strategist who consults to NPOs in my region, I was encouraged to see that a marketing approach together with the use of the supporting technologies, is being promoted as the way forward for fund-raising. It...
ImMOOvable Facebook…and our new @purplemookiting

ImMOOvable Facebook…and our new @purplemookiting

Despite pleas, letters and weeks going by Facebook just won’t budge! If you had asked us at the beginning of this rebranding journey which organisation would be the problem, SARS or Nedbank would have topped our list. To our surprise, those were a dream....

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