marketing Archives - Page 3 of 6

We’re rethinking the spaces we live in

Recent research, by Google, indicates we are rethinking the spaces we live in. It’s not surprising that with the time most of us have had to spend in our homes, many of us are rethinking what we’d like to have around us. We’ve moved from spending a few hours a...

Increased online shopping equals higher consumer demands

Recent research, by Google and Salesforce, indicates that COVID-19 has accelerated the trend to shop online. While access to physical shops has been restored, the habit of shopping in-person has been broken and consumers are seeing the benefits of online shopping....

Localism is a trend that is here to stay

Recent research, by Google, indicates the localism trend is accelerating. People are paying more attention to where the products and services they choose are sourced from. Localism came into focus as product and service options were, and in some places still are,...

Be proactive and shape your brand’s reviews

A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...