Our Blog
The Birth Of Purple Mookiting
22 years on and going strong, we’ve decided to change our name and refresh our corporate image. "The new name, Purple Mookiting, reflects what we do whilst adding more personality and a sense of fun.” commented managing member Karren Hodgkins. “The new look is more...
Book Review: “Building A StoryBrand” the message affects the bottom line
Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! It’s true, most businesses don’t know how to talk about their company! I enjoyed this book very much indeed. It’s easy style together and its incredible...
Book Review: “Lead Your Tribe, Love Your Work” inspired and resonated!
I thoroughly enjoyed this book. This is an inspiring story about the lessons learnt by the author from when he started this business with only a few dollars to when he sold it (for $45 m) 15 years later. It is clear that the Piyush was not motivated by cash, but...
Book Review: “Supreme Leadership” increased my effectiveness as a leader!
As an entrepreneur of 22 years, there is so much in this book that I could relate to. The successes and the failures. Many aspects of the stories resonate with my own experiences. Yet, there was also a great deal that I feel will be useful for where I am now, and that...
Create an effective rather than expensive marketing campaign with these 3 tips!
Reflecting on your experience as a consumer, there are brands and products you confidently recommend and buy from and others you avoid. Understanding the thinking behind these decisions is essential to an effective marketing campaign and for bringing in the right...
4 reasons Social Media are now mainstream!
Facebook, Twitter, Instagram and many other social media platforms have woven their way into our society and into people’s daily habits. Often I encounter those in business who exclaim, at the mention of social media, "I don't have time for Facebook" or "I don't do...
Great Day Out At The PADCA JLS Mile 2017!
The fifth PADCA JLS mile went off splendidly at Maritzburg College today with over 500 participants. Sponsored once again by J Leslie Smith & Company Inc, the morning boasted a load of fun activities and encouraged camaraderie amongst the seniors of...
“Buy a website template”, he said. “It’ll be easy”, he said!
Did you know: you can cut out the middleman! You can buy a website template off the shelf and have a full website coded in half the time! There are thousands of designs to choose from that are beautiful and affordable… Perfect, right? So why shouldn’t you take...
Time Out at The Upper Millstone
Sometimes, creativity is best found out of the office. A new environment with good food and delicious coffee can be just the right space to relax and chat. Today, the pair of three gathered at The Upper Millstone for our own meeting before catching up with Wade of CHC...
Marketing Your Business – To Your Staff!
A great deal of effort may be spent by your company on the marketing of your business to prospects and customers, but have you considered marketing the business to your staff? So easily forgotten, the staff of the business are critical to the success of any marketing...