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Four Ways Videos Can Build Your Brand

Four Ways Videos Can Build Your Brand

Videos are becoming the go-to tool for brands to reach NEW audiences. Their inclusion can happen across multiple communication channels and with a variety of objectives. For example: When you include a video on your website landing page, it has shown to increase...

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We’re rethinking the spaces we live in

We’re rethinking the spaces we live in

Recent research, by Google, indicates we are rethinking the spaces we live in. It's not surprising that with the time most of us have had to spend in our homes, many of us are rethinking what we’d like to have around us. We’ve moved from spending a few hours a day...

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Localism is a trend that is here to stay

Localism is a trend that is here to stay

Recent research, by Google, indicates the localism trend is accelerating. People are paying more attention to where the products and services they choose are sourced from. Localism came into focus as product and service options were, and in some places still are,...

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Book Review: What is Strategy? by Joan Magretta

Book Review: What is Strategy? by Joan Magretta

I just loved the idea of communicating with the business audience using an easy-to-understand graphic format. Capturing the intangibles of business is certainly challenging and I found the illustrations to be a great framework for the reader to better understand what...

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Book Review: The Infinite Game by Simon Sinek

Book Review: The Infinite Game by Simon Sinek

This is a paradigm that really resonates with me. Perhaps the timing has something to do with it, as I read this book during the COVID-19 pandemic and feel that the impact of a finite mindset versus the infinite (or legacy) mindset is becoming increasingly obvious to...

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