Of course not.
Pricing is an important variable in the marketing mix. But be sure to think through the ramifications of discounting. Set yourself clear objectives as to what you are trying to achieve and then analyse the actual performance to see if you achieved them.
Just don’t automatically lean into dropping the price because it is easy.Do not consider it as the only solution to a sales problem.
And always be aware of the long term effect of continuous discounting. It will directly affect the consumers’ view of the brand and their relationship with it in the future. And it will immediately reduce your profitability,