It’s about how much value you add. As THEY see it

And that’s so much harder. To create value rather than dropping the price. But its worth the effort.

• Consider a value added pack, eg: 10 plus 1 – for a limited time. 

• Perhaps the same product. Perhaps a smaller size added. 

• Perhaps a sample of another product to encourage trial.

These are just some examples of how you can add value to the product