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Reviews Matter – Here’s Why!

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...

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Why I Review Books

Why I Review Books

NetGalley, a service to promote and publicize forthcoming titles to readers of influence, launched #reviewathon this month and this encouraged me to pause and observe why I review books. NetGalley is an incredible platform that is designed to promote authors and their...

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Stop that thumb! – part four

Stop that thumb! – part four

https://youtu.be/NNs5YjWVIyA In a recent experiment, we found that a live video reached double the number of viewers and had twice the number of engagements in comparison to a similar recorded video on the same Facebook page. WOW!! Additionally, a video (even a...

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The power of sharing – part two

The power of sharing – part two

The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...

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4 ways to engage with your followers – part one

4 ways to engage with your followers – part one

Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...

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