Instead of having a good hard look at all the possible reasons for the product or services poor performance, we blame our lack of sales on the uncompetitive price.
We should be analysing our particular situation and developing a strategy most appropriate to the overall circumstances:
The problem could be a lack of awareness. The solution would then be to communicate more effectively with the target market.
Perhaps there’s a new competitor in the market.You need to invest in research and then consider whether a change in strategy is required.
Perhaps conversations with key customers around their satisfaction and service delivery standards is required
It’s. never. just. about. the. price.