“Hashtag” …”#” …”tagging”…”trending”…these are terms bandied about in marketing and on social media regularly! I have found many people don’t understand what hashtagging is, how to use it and why it can be so...
The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...
Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...
The focus is on making design thinking work in large organisations. What is design thinking? The author describes it as, “…an integrated and disciplined innovation process that builds creative insight from deep knowledge.” “The idea is to think carefully about the...
As November is #CRPSawareness month, I have been reflected on all the aspects of my life that CRPS has affected. One key area has been my work. I knew I wanted to join my mom’s marketing business from the day she started it when I was eight years old! When I...
Despite pleas, letters and weeks going by Facebook just won’t budge! If you had asked us at the beginning of this rebranding journey which organisation would be the problem, SARS or Nedbank would have topped our list. To our surprise, those were a dream....
