Stop that thumb! – part four

Stop that thumb! – part four

In a recent experiment, we found that a live video reached double the number of viewers and had twice the number of engagements in comparison to a similar recorded video on the same Facebook page. WOW!! Additionally, a video (even a slideshow, as long as it has motion...
The power of sharing – part two

The power of sharing – part two

The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...
4 ways to engage with your followers – part one

4 ways to engage with your followers – part one

Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...
Book Review: Design Thinking At Work by David Dunne

Book Review: Design Thinking At Work by David Dunne

The focus is on making design thinking work in large organisations. What is design thinking? The author describes it as, “…an integrated and disciplined innovation process that builds creative insight from deep knowledge.” “The idea is to think carefully about the...
3 things making working with CRPS possible

3 things making working with CRPS possible

As November is #CRPSawareness month, I have been reflected on all the aspects of my life that CRPS has affected. One key area has been my work. I knew I wanted to join my mom’s marketing business from the day she started it when I was eight years old! When I...