Researchers have found that “women possess unique advantages as negotiators, including greater cooperativeness and stronger ethics. But often those strengths are overlooked or severely undervalued.”1 Once again, unconscious gender bias can negatively impact women and...
When we think of purchasing products and services, we often underestimate the power women hold in making the decisions. Not just in the product categories that are associated with women but also in those that are less obvious, for example: DIY: 80% of decisions are...
As August draws our attention to women and what they have achieved, it is an opportunity for a brand to reflect on how it is communicating the stories of the women in their industries. Whether they are visionaries who have shaped the way we do things, employees who...
Recent Google research* highlighted how marketing continues to under-represent women. Men are twice as likely to be featured in advertising campaigns and twice as likely to be able to find what they are looking for when googling for an item. For example, women...
