Customer surveys/questionnaires are a proactive tool that provide insights into the brand experience.
By asking specific questions and then analysing the responses you will see just how you are performing on key elements For example: you are in hospitality and you are looking for the brand story to communicate:that the visitor should anticipate a well – rounded...Ideally the customer review (perspective) will echo the brand story
When the customer review (perspective) echoes the brand story crafted by the marketing team, it adds credibility and authenticity.Any differences between the two need to be addressed as quickly as possible. eg: if the product does not live up to its 5 year guarantee,...Why do we build relationships rather than just complete transactions?
To view this content, you must be a member of Kelly's Patreon at $1 or more Unlock with PatreonAlready a qualifying Patreon member? Refresh to access this...The customer’s perspective of the brand experience trumps anything crafted by the brand.
To view this content, you must be a member of Kelly's Patreon at $1 or more Unlock with PatreonAlready a qualifying Patreon member? Refresh to access this...Plan To Be Effective. And Say Thank You
To be most effective, put together an activity plan, prioritising the media you plan to contact and the lead times involved. If you are looking for the story to break at a point in time, you can’t release it to a publication with a 2-month lead time at the same time...Why should you use WhatsApp Business?
To view this content, you must be a member of Kelly's Patreon Unlock with PatreonAlready a qualifying Patreon member? Refresh to access this...
When last did you review your marketing material?
The start of a new year is a wonderful time to take a moment and review your marketing. Everything from your visuals to your website, your words, and your platforms. When you are reviewing them, remember to have an “outside-in” perspective. View them as if you...
Expected population growth in the near future
If the wealthy live longer, could the burden on the healthy young get even bigger? For all the alarmist rhetoric, a shrinking calamity should not be seen as calamity any more than fast growth.