It is not always easy to make a change to the product

Perhaps you don’t have exclusivity on a product so you may have to look to add value in many other ways. Giving more personal attention to a customer.Having stock on hand when the customer needs it most.Rescheduling orders to cater for a customer’s...

It’s about how much value you add. As THEY see it

And that’s so much harder. To create value rather than dropping the price. But its worth the effort.Consider a value added pack, eg: 10 plus 1 – for a limited time. Perhaps the same product. Perhaps a smaller size added. Perhaps a sample of another product to...

People don’t always buy on price.

We buy based on our perception of the value of an item to us. Even individuals with a very limited disposable income will find a way to buy an item that they really want. If you asked them why they chose a more expensive brand over a cheaper one, they would be able to...