Perhaps you don’t have exclusivity on a product so you may have to look to add value in many other ways. Giving more personal attention to a customer.Having stock on hand when the customer needs it most.Rescheduling orders to cater for a customer’s...
And that’s so much harder. To create value rather than dropping the price. But its worth the effort.Consider a value added pack, eg: 10 plus 1 – for a limited time. Perhaps the same product. Perhaps a smaller size added. Perhaps a sample of another product to...
Instead of having a good hard look at all the possible reasons for the product or services poor performance, we blame our lack of sales on the uncompetitive price. We should be analysing our particular situation and developing a strategy most appropriate to the...
The person finds it very difficult to differentiate between the offerings and so price becomes the determining factor. Where the consumer is clear about what a brand or company offers versus the others in the market, price becomes less of a factor.
We buy based on our perception of the value of an item to us. Even individuals with a very limited disposable income will find a way to buy an item that they really want. If you asked them why they chose a more expensive brand over a cheaper one, they would be able to...
Circumstances like these get people talking about the cost of living and how expensive everything is. And that translates into many business peoples’ minds into a notion that the only way they’re going to get ANY business is by offering their market “the best price”....
By asking specific questions and then analysing the responses you will see just how you are performing on key elements For example: you are in hospitality and you are looking for the brand story to communicate:that the visitor should anticipate a well – rounded...
When the customer review (perspective) echoes the brand story crafted by the marketing team, it adds credibility and authenticity.Any differences between the two need to be addressed as quickly as possible. eg: if the product does not live up to its 5 year guarantee,...
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