The start of a new year is a wonderful time to take a moment and review your marketing. Everything from your visuals to your website, your words, and your platforms. When you are reviewing them, remember to have an “outside-in” perspective. View them as if you...
If the wealthy live longer, could the burden on the healthy young get even bigger? For all the alarmist rhetoric, a shrinking calamity should not be seen as calamity any more than fast growth.
Retirement today is no longer a destination; it’s a new journey, a whole new chapter of life. With the gift of greater longevity, today’s retirees have more opportunity than ever to make the most of their years, activities, contributions, and relationships....
Globally 1 in 6 people aged 60 years and older experience abuse in the community every year with potentially severe physical and mental health, financial, and social consequences. Rates of abuse in institutions are even higher. Yet, abuse of older people remains a low...
The latter half of our lives is said to be a time of getting things right. We spend our youth figuring out how to live so that we can spend our seasoned years enjoying life. And many people believe that a big part of enjoying life is finding purpose and knowing that...
At a time of rapid demographic change, it is vital to seize this opportunity to promote healthy aging and participation for older adults. Whether considering one’s own mortality, the aging of family members, or the greying of the workforce, it’s important to...
Adulthood’s new arc requires new concepts and new ideas. It matters how people think about the stages of human development. The way you think indeed shapes your expectations and experiences of life and ageing.
What is considered old? Forty-three percent of those surveyed said 40-plus is old. Twenty-six percent said 50-plus is old. And 21% said 60-plus is old. So, if you are 50, with probably 15 or more years until retirement, 69% of the people you work with think you are...
Reimagining Care The simultaneous impacts felt by The Royal Commission into Aged Care Quality and Safety and Covid-19, coupled with already evolving legislative and funding structures and a new profile of aged care clients, has presented a significant transformation....
The way older people are portrayed matters. Previous research on framing and aging indicates that framing—the choices we make about what we say, how we say it, what we emphasize, and what we leave unsaid—can affect perceptions of aging and older people.2 In addition...
