Our Blog
Amplify The Voices of Women
As August draws our attention to women and what they have achieved, it is an opportunity for a brand to reflect on how it is communicating the stories of the women in their industries. Whether they are visionaries who have shaped the way we do things, employees who...
Recognising the unconscious gender bias against women
Recent Google research* highlighted how marketing continues to under-represent women. Men are twice as likely to be featured in advertising campaigns and twice as likely to be able to find what they are looking for when googling for an item. For example, women...
Turning Your Customers Into Your Advocates
Once you’ve nurtured your lead diligently through the sales funnel and closed the sale, you may think the process is over but it does not have to be. The initial sale can be just the beginning. You can build a relationship with each customer by looking to stay in...
There is Value in Nurturing Your Mid-funnel Sales Prospects
So you have connected with the prospect and you are at the point on the sales journey where they’ve confirmed they have all the information they need, they don’t need anything more from you at this time. And yet you haven't made a sale. At this stage, it’s...
Awareness Makes Change For The Better
Today is Elder Abuse Awareness Day. Each year, organisations that care about our seniors strive to draw attention and increase understanding of elder abuse. This is just one of the millions of awareness campaigns that take place every year. Sometimes one wonders if...
Converting Those Enquiries Who Didn’t Revert To Your First Response
So you processed the details of what your prospect is looking for, reverted with an empathic and guiding response and then...silence. So, you assume that if the prospect wants to proceed, they’ll get in touch. If they don’t, they’ve decided they don’t want to buy...
Successful Sales Prospecting Is A Conversation
Brand stories only resonate when they are placed in front of the right audience. No matter how good your brand story is, you can’t sell a beef fillet steak to a vegetarian. Clarifying who you are targeting allows you to curate your message so that when they have...
Four steps to deal positively with negative feedback
As discussed in our last blog, the messages customers create and share have now been described as user-generated content (UGC). UGC could be described as word-of-mouth, amplified. As with traditional word-of-mouth, what’s being said or created isn’t always positive,...
Engage with your customers to share their stories, it’s worth it
The messages curated and shared by a brand have, historically, been perceived as the brand story with its loci of control being within the organisation. Customer feedback has been taken in by an organisation and managed. However, with the addition of the digital space...
Brand Story First. Logo Second.
Often, when we begin the journey of marketing a brand, the logo is where clients want to start. Looming large on signs or shining out from their screens, once clients realise they are looking to make a change in the way they are seen in the marketplace, they want to...