As we said in our last blog, social media is ever-evolving, so today we highlight a newcomer to social media, TikTok, as well as an expansion in services from an old favourite, WhatsApp: TikTok:The widely used and increasingly popular site is gaining more attention....
Overwhelmed with the way social media continually changes and expands? In this blog, we will share a short summary of the key players in South Africa and the features they have recently added with which you may want to engage. Create a Facebook group: This social...
Exposure surrounds the purchase decision-making process. Google defines exposure as “…the sum total of all the advertising emanating from a category that you’ve seen or heard…is not a stage, or a phase or a step. It’s an always on, constantly...
Over time, we’ve evolved in terms of how we’ve used technology to assist us with our buying decisions. The attributes we used to use to narrow down the range of brands we consider has changed. We don’t want any ‘product name’, we want the one that best meets our...
Gone are the days of receiving a call, a price is agreed and a sale made. Yet so many salespeople are still living as if this is the case. To stand out, to be remarkable, we have to get comfortable in what Google’s terming the ‘messy middle’. They define it as...
Trend Five: How Our Brands Impact The World They Work In Matters More Than Ever “Modern brand building is clearly changing as organizations adapt to the socially conscious mindsets and expectations of younger, more diverse generational cohorts like Gen Z.” said...
