The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...
Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...
Announced yesterday, Facebook will no longer allow adverts for housing, credit, and employment to be targeted to users based by age, gender and location. Facebook has already been limiting targeting to protect classes such as race, ethnicity, sexual orientation, and...
Despite pleas, letters and weeks going by Facebook just won’t budge! If you had asked us at the beginning of this rebranding journey which organisation would be the problem, SARS or Nedbank would have topped our list. To our surprise, those were a dream....
Facebook, Twitter, Instagram and many other social media platforms have woven their way into our society and into people’s daily habits. Often I encounter those in business who exclaim, at the mention of social media, “I don’t have time for Facebook”...
