This book is about improving your performance by changing your behaviour. The author suggests that at times we are successful despite some of the habits we have picked up along the way. He recommends making simple, small changes at an individual level before looking...
Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! It’s true, most businesses don’t know how to talk about their company! I enjoyed this book very much indeed. It’s easy style together and its incredible practicality is a rare...
Did you know: you can cut out the middleman! You can buy a website template off the shelf and have a full website coded in half the time! There are thousands of designs to choose from that are beautiful and affordable… Perfect, right? So why shouldn’t you take...
When you are compiling a message that you plan to put in the marketplace (eg: an advert, brochure, website etc.), it is important to give some thought to who it is you are talking to and what your competitors are saying in their communications. There are other things...
