The power of sharing is in highlighting your expertise. WHO you share and WHAT you share reflects on your brand. Selecting the right associations elevates your brand and makes your feed more interesting. It is also a great way to draw the attention of the brand you...
Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...
This book speaks to me on so many levels: as someone who worked in an International corporate environment for more than 15 years and as someone who has my own business and interacts with privately-owned businesses on a daily basis. These practices make so much sense...
The focus is on making design thinking work in large organisations. What is design thinking? The author describes it as, “…an integrated and disciplined innovation process that builds creative insight from deep knowledge.” “The idea is to think carefully about the...
This book is about improving your performance by changing your behaviour. The author suggests that at times we are successful despite some of the habits we have picked up along the way. He recommends making simple, small changes at an individual level before looking...
Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! It’s true, most businesses don’t know how to talk about their company! I enjoyed this book very much indeed. It’s easy style together and its incredible practicality is a rare...
