Identifying the “Messy Middle”
Over time, we’ve evolved in terms of how we’ve used technology to assist us with our buying decisions. The attributes we used to use to narrow down the range of brands we consider has changed. We don’t want any ‘product name’, we want the one that best meets our...
Welcome to the “Messy Middle”
Gone are the days of receiving a call, a price is agreed and a sale made. Yet so many salespeople are still living as if this is the case. To stand out, to be remarkable, we have to get comfortable in what Google’s terming the ‘messy middle’. They define it as...
Social Media Trends: Part Five: How Our Brands Impact The World They Work In Matters More Than Ever
Trend Five: How Our Brands Impact The World They Work In Matters More Than Ever “Modern brand building is clearly changing as organizations adapt to the socially conscious mindsets and expectations of younger, more diverse generational cohorts like Gen Z.” said...
Social Media Trends: Part Four – Passive Content Consumption Still Counts
Trend Four: Passive Content Consumption Still Counts “2020 data shows that the average Facebook user has only shared one post in the last 30 days. Just one. And yet many brands still desperately try to latch onto memes and viral moments in pursuit of a few extra...