The market is tight. Sales are dropping, So we need to drop the price. Yes?

Circumstances like these get people talking about the cost of living and how expensive everything is.  And that translates into many business peoples’ minds into a notion that the only way they’re going to get ANY business is by offering their market “the best price”....

Customer surveys/questionnaires are a proactive tool that provide insights into the brand experience.

 By asking specific questions and then analysing the responses you will see just how you are performing on key elements For example: you are in hospitality and you are looking for the brand story to communicate:that the visitor should anticipate a well – rounded...

Ideally the  customer review (perspective) will echo the brand story

When the customer review (perspective) echoes the brand story crafted by the marketing team, it adds credibility and authenticity.Any differences between the two need to be addressed as quickly as possible. eg: if the product does not live up to its 5 year guarantee,...

Why do we build relationships rather than just complete transactions?

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The customer’s perspective of the brand experience trumps anything crafted by the brand.

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