Plan To Be Effective. And Say Thank You

To be most effective, put together an activity plan, prioritising the media you plan to contact and the lead times involved. If you are looking for the story to break at a point in time, you can’t release it to a publication with a 2-month lead time at the same time...
Article on Quiet Quitting

Article on Quiet Quitting

Quiet Quitting is a term which rose in popularity in 2022 and which will need to be addressed in the year ahead. Described by Hubspot as ‘completing your work responsibilities without going above and beyond. This looks like logging out at 5 p.m., not seeking...
Ask, don’t guess: creating content for subscribers

Ask, don’t guess: creating content for subscribers

With your database of contacts all prepared (if you missed it, read our last blog post about how to create a database here) you can now focus on creating interesting and engaging content to send out to your audience. When determining what to include in the...