Trend Two: Listen and Adapt “The authentic voice of the consumer is being expressed now unlike any other time in history; it’s stronger than it ever has been. The brands that are capable of listening, and shaping their messages in a way that is cognizant of that...
Hubspot (a leading developer and marketer of software products for inbound marketing, sales, and customer service) recently released their Social Trends for 2021 and they align with much of what we have seen happening locally. Over the next few weeks, we’ll...
Videos are becoming the go-to tool for brands to reach NEW audiences. Their inclusion can happen across multiple communication channels and with a variety of objectives. For example: When you include a video on your website landing page, it has shown to increase...
Recent research, by Google, indicates “doing good” and “being helpful” are two measures of a brand now being used when consumers are making purchasing decisions. The COVID-19 pandemic has placed a spotlight on how businesses engage with the world around them and have...
Recent research, by Google, indicates COVID-19 lockdown created a platform for us to engage with our health. It allowed people who stayed home to exercise more. Health professionals have drawn attention to why our overall health matters and how getting into a healthy...
