Brand Story First. Logo Second.

Brand Story First. Logo Second.

Often, when we begin the journey of marketing a brand, the logo is where clients want to start. Looming large on signs or shining out from their screens, once clients realise they are looking to make a change in the way they are seen in the marketplace, they want to...
3 New Things to Do on Social

3 New Things to Do on Social

Overwhelmed with the way social media continually changes and expands? In this blog, we will share a short summary of the key players in South Africa and the features they have recently added with which you may want to engage. Create a Facebook group: This social...
Book Review: What is Strategy? by Joan Magretta

Book Review: What is Strategy? by Joan Magretta

I just loved the idea of communicating with the business audience using an easy-to-understand graphic format. Capturing the intangibles of business is certainly challenging and I found the illustrations to be a great framework for the reader to better understand what...
4 ways to engage with your followers – part one

4 ways to engage with your followers – part one

Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...
Book Review: Design Thinking At Work by David Dunne

Book Review: Design Thinking At Work by David Dunne

The focus is on making design thinking work in large organisations. What is design thinking? The author describes it as, “…an integrated and disciplined innovation process that builds creative insight from deep knowledge.” “The idea is to think carefully about the...