A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
NetGalley, a service to promote and publicize forthcoming titles to readers of influence, launched #reviewathon this month and this encouraged me to pause and observe why I review books. NetGalley is an incredible platform that is designed to promote authors and their...
