As discussed in our last blog, the messages customers create and share have now been described as user-generated content (UGC). UGC could be described as word-of-mouth, amplified. As with traditional word-of-mouth, what’s being said or created isn’t always positive,...
Recent research, by Google, indicates we are rethinking the spaces we live in. It’s not surprising that with the time most of us have had to spend in our homes, many of us are rethinking what we’d like to have around us. We’ve moved from spending a few hours a...
Recent research, by Google, indicates the localism trend is accelerating. People are paying more attention to where the products and services they choose are sourced from. Localism came into focus as product and service options were, and in some places still are,...
Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
In a recent experiment, we found that a live video reached double the number of viewers and had twice the number of engagements in comparison to a similar recorded video on the same Facebook page. WOW!! Additionally, a video (even a slideshow, as long as it has motion...
